First impressions: Beauty Pie

Nowadays the trend is: even if it isn’t broke- fix it. Disruption is everywhere including the beauty industry and in pole position is Beauty Pie- an online store dedicated to luxury products at factory prices and ultimately removing the middle man aka the brand.

Beauty Pie is the brainchild of Marcia Kilgore, founder of Bliss, Soap & Glory and FitFlop. The woman knows good business. It’s a subscription service, or a members-only club. By subscribing, you get access to great prices so instead of paying £80 for a retinol serum you pay £10. I can really get behind this and follows on from what I was saying in yesterday’s post about The Ordinary: it’s so refreshing to have effective beauty products at a price which doesn’t make you cringe or feel guilty. Improved skin shouldn’t just be reserved for those with big bank accounts.

I joined Beauty Pie on a classic January offer (psychological marketing works well on me) that the first month was free. I got a £10 monthly membership, meaning I had £150 value of product to spend each month- the value is what the product would normally retail at. So take the £9 retinol serum, its value is £80 so that means I have £70 value left to spend. Are you still with me?

In January I purchased the Super Retinol serum and the Ultralight UVA/UVB SPF25 and spent £22.79.

Super Retinol Serum: I picked this up because I liked what it said on the tin so to speak. Encapsulated retinol, lactic acid, hyaluronic acid, made in Switzerland and minus the fragrance, parabens, mineral oil which we all know I’m not a fan of. It’s a light consistency and one pump will go all over the face, it sinks in immediately and has a neutral smell. I have had no reaction whatsoever and it definitely leaves skin feeling smooth the next morning. As with all retinols, I use it at night and follow it with a moisturiser. If you’ve used the Shani Darden Retinol Reform it has a very similar texture.

Ultralight UVA/UVB SPF25: I got this to test out as a daily moisturiser with SPF and to compare with the Ultrasun and Alpha H. It’s small, so I’d probably use this as a city block instead sunbathing (I’d need a higher SPF) and to wear it under makeup. It’s a thin consistency meaning you don’t need a lot. It doesn’t leave that chalky finish which some suncreams do, and like with the Retinol Serum, it has a neutral smell (which you would expect from something that’s fragrance free!). It claims to be hydrating with hyaluronic acid and liquorice extract in, and I’m happy with the results. Makeup goes on well over it (no rolling off) but I’d just as easily wear it on it’s own. Both the UltraSun and Alpha H are much heavier and are definitely more suncream than moisturiser, whereas the Beauty Pie is tackling both.

Once February 1st hit, I headed back on the site with my topped up allowance this time to try out some of their makeup bits and a night time moisturiser.

Great Skin Foundation: From a packaging point of view this looks like a mix between Bobbi Brown and Armani. What’s super smart on the Beauty Pie website is how to colour match (always tricky when you’re buying online). You input the foundation you currently use (e.g. Bobbi Brown Longwear in Warm Beige) and the site will tell you which colour from their range is best. I came out as 300 Beige which is pretty much a straight match. (Warm beige in Bobbi Brown is my summer colour so I could have gone a shade lighter for winter but anyway…) I love the consistency of this foundation, very liquid so you can start very sheer and build up coverage depending on what you need. I’ve been using it with a beauty blender which works well although fingers or brush will do the job too. It’s a small container but less than a pump will do a sheer face coverage.

Uber Volume Boost Mascara(Jet Black): I was in the market for a new mascara and I’m fortunate that most work for me (unlike my hormonal skin I was gifted in the eyelash department). One thing that hit me with this is the smell, it’s pretty strong on opening but you get over it. A heads-up: for me, this isn’t the mascara for a night out, it lacks the fullness I’ve seen with other high street mascaras. But for a day-look it works well.

Jeju Overnight Moisture Superfusion– the final purchase in my Beauty Pie spree. I was in the market for a heavier moisturiser to wear at night and the description of balancing oil whilst injecting the skin with moisture, had me convinced as fast as you can type in that 3-digit security code. It’s almost like a balm so you don’t need very much and it breaks down as you rub it into the skin. Main ingredients which make it effective are: hyaluronic acid, volcanic microsand, and tomato plant stem cells. It smells very fresh like citrus and although it’s heavier than what I normally use, also in terms of oil, it leaves skin feeling really plump and it’s great for winter. For me, it would be too heavy in summer but if you’re in a lot of air-conditioned environments or have really dry skin in general it would work well.

So overall first impressions of Beauty Pie are good. It’s simple, with quality products and they are cost-effective (not as much as The Ordinary).



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